Finding Nowhere

BMW Motorrad Days is an international motorbike festival. When the event came to South Africa for the first time, it kicked up the dirt in the small town of Clarens. We created a teaser invitation for the event that gave influencers in the biking community a small taste of the ride ahead. Unmarked and slightly roughed-up packages were sent to each of them from Clarens, imitating the route they would soon take themselves.