I blend deep insight with disruptive thinking to create solutions that shift perception, spark emotion, and drive meaningful progress for people and brands. By grounding every project in clear objectives, I help agencies and businesses unlock their project's full potential. I thrive in energised teams committed to making a real impact.
Understand. Challenge.
Change.
BRANDS I'VE WORKED WITH
Experience
2025 -
Editor in Chief
As Editor-in-Chief of a leading conservation media platform, I oversee the development of impactful content focused on the protection of wildlife and natural habitats. My role involves ensuring our publication and communications remain globally relevant, while also cultivating strategic partnerships with advertisers and stakeholders who share our mission.
2022 - 2025
Experiential Group Head
As Senior Art Director and Head of Concept, I led the development of experiential campaigns that authentically connected clients with their target audiences. My focus was on expanding brand reach within the informal trade sector and unlocking new market opportunities across various African regions.
2019 - 2022
Experiential Group Head
Recognized for culturally aware, on-trend activations, I served as Conceptual Group Head, developing multi-touchpoint brand experiences for clients such as SKYY Vodka and Adidas. My work focused primarily on engaging Gen Z and Millennial audiences through relevant, insight-driven creative.
2013 - 2016
Art Director
Working across both traditional and digital marketing channels, I developed integrated, through-the-line campaigns for major blue-chip companies across South Africa and the Middle East. As Art Director and Conceptual Developer, I brought together strategic clarity and bold creative execution to deliver results-driven work.
Education
AAA School of Advertising
BA DEGREE
Brand Communication
DIPLOMA
Marketing: Consumer Behaviour
University of Cape Town
ACCREDITED CERTIFICATION
Journalism & Feature Writing